What is the primary role of an insurance agent?

The primary role of an insurance agent is to represent the interests of the client. This involves understanding the client's insurance needs, providing tailored advice on suitable coverage options, and helping clients navigate through various insurance products to find the best fit for their circumstances. An effective agent builds a strong relationship with their clients, ensuring that they are informed about policy details, coverage limits, and any changes that may impact their insurance needs.

This role is crucial because clients often rely on agents for guidance and expert recommendations in a complex field like insurance. By prioritizing the client's needs, the agent ensures that they are adequately protected against risks while also providing a valuable service that helps clients make informed decisions.

The other choices don't capture the essence of an insurance agent's responsibilities as accurately. For instance, advising the insurer focuses solely on one side of the transaction and neglects the agent's duty to their clients. Acting as a mediator suggests a more passive role, while the primary focus should be on representing client interests effectively. Providing free insurance services is not a standard expectation, as agents typically earn commissions or fees for their services, making this choice misaligned with the professional role of an agent.